LinkedIn, which was founded in 2003, has grown to become one of the most important networking sites for professionals and businesses. According to LinkedIn and resume writing services Toronto, a well-maintained and effective LinkedIn profile is essential not just for people looking for employment or positions, but also for those who already have a job and are not considering changing roles right now.
There are at least
five compelling reasons to having a LinkedIn profile:
1. Recruiters
and Hiring Managers are on LinkedIn.
According to
research, between 94 percent and 97 percent of all recruiters use LinkedIn to
find a candidate or investigate an applicant's past. However, according to a
2014 Jobvite survey, only 36% of job seekers use LinkedIn. The implication is
clear: if the individuals who are recruiting you are on LinkedIn, you should be
as well.
2. Many Jobs
are No Longer Advertised the Old-Fashioned Way:
According to
LinkedIn and resume writing services Toronto, 75% of workers who got new
jobs in the last three months were not looking for or actively applying for new
positions. While some of these individuals were introduced by family or
friends, the great majority were discovered on LinkedIn. Employers looking for
new or undiscovered talent are turning to LinkedIn to find people who are
already doing well in other firms and industries and reaching out to them with
new job opportunities. If you don't have a LinkedIn profile, you may be missing
out on such chances.
3. It’s what
Employers See when they Google You
Employers will
Google an applicant before inviting them for an interview in 80% of cases.
Rather than Facebook, Instagram, or other less professional social media
networks, most candidates' LinkedIn profiles will show towards the top of the
search engine results page.
A solid LinkedIn
profile should be used in conjunction with your CV since it may present a more
complete image of who you are, provide more extensive employment history, and
highlight publications, personal projects, volunteer work, and other activities
that you are interested in.
4. Accumulate
References
Friends and
co-workers can endorse and suggest you on LinkedIn. Accumulating these can be
just as strong as a formal reference in terms of demonstrating your worth and
value to a future employer.
5. Personal
Branding
A well-written
LinkedIn profile may be a powerful personal branding tool, encouraging people
to connect with you and engage in conversations. Clients, suppliers, or industry
leaders could be existing or future employers, clients, or suppliers. Even if
you are not currently planning or wishing to make a job change, this network
can be very valuable in the future.
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